Table of Contents

Black Friday 2025: Best SaaS Deals You Can’t Miss

tushar

|

|

black friday saas deals

Black Friday 2025 is the perfect time to score premium software tools at prices you won’t see again until next year. With November 28 marking this year’s Black Friday, companies across every category are rolling out discounts ranging from 20% to a staggering 90% off. Whether you’re scaling your business, streamlining workflows, or launching new projects, this is the moment to invest in tools that drive growth without breaking your budget.​

This list brings together verified deals from marketing automation to project management, video creation to customer support, ensuring you find exactly what you need to succeed in 2026. We’ve compiled offers from the top SaaS platforms across industries, so you can upgrade your tech stack at unbeatable prices.​

Video Creation & Marketing Tools

1. vidBoard

vidBoard is a complete AI video creation suite that transforms documents, links, or text into engaging videos with zero editing skills required. Perfect for entrepreneurs, teachers, coaches, and professionals who need regular video content, vidBoard stands out with its affordability and power.​

Key Features:

  • 100+ Realistic AI Avatars with 99.5% lip-sync accuracy

  • 125+ languages and accents

  • AI Script Generator and voice cloning

  • URL to video and document to video conversion

  • Prompt to video capability

  • Royalty-free background music and AI captions​

Black Friday Deal: Get exclusive Black Friday pricing on all annual plans
Validity: November 20 – December 5, 2025
Who It’s For: Small business owners, educators, marketers, realtors, doctors, lawyers, and anyone creating video content regularly​

Grab the deal now

2. Vadoo.tv

Vadoo AI is an all-in-one AI video generation platform that creates stunning videos from text prompts. The platform offers customizable themes, voiceovers, and multi-language captioning for social media clips and marketing materials.​

Black Friday Deal: 30% discount on Pro or Advance yearly plan
Coupon Code: BF30
Validity: Available during Black Friday week​

Grab the deal now

3. SubtitleBee

SubtitleBee uses AI to automatically generate accurate subtitles in 120+ languages, making videos more accessible and engaging. The tool also translates and transcribes both audio and video content with high accuracy.​

Black Friday Deal: 20% off monthly plans and up to 32% off annual plans
Coupon Code: BEE20
Validity: Until December 4, 2025​

Grab the deal now

Marketing & Sales Automation

4. LinkedFusion

LinkedFusion is a cloud-based LinkedIn automation and outreach platform designed for safe lead generation. Run smart campaigns with dedicated IPs, native CRM integrations, and automated follow-ups to scale outreach without account risks.​

Black Friday Deal: 40% OFF on Annual plan
Validity: November 24 – December 5, 2025​

Grab the deal now

5. EngageBay

EngageBay is an integrated all-in-one marketing, sales, and support platform with a free CRM built for startups and growing companies. The platform combines contact management, email automation, live chat, and helpdesk tools in one affordable dashboard.​

Black Friday Deal: 20% OFF on all plans
Validity: November 14 – December 5, 2025​

Grab the deal now

6. Mailmodo

Mailmodo is an AI-powered email marketing platform that helps create app-like experiences in email without coding. Build and scale email automation engines with intuitive visual builders and embed calendars, forms, surveys, and widgets directly in emails.​

Black Friday Deal: 30% off on annual subscription plans
Validity: November 1 – December 5, 2025​

Grab the deal now

7. HubSpot CRM & Marketing Hub

HubSpot is a leading all-in-one platform combining CRM, marketing automation, and sales tools used by thousands of businesses worldwide.​

Black Friday Deal: Up to 75% off (varies by tier)
Validity: Black Friday week 2025​

Grab the deal now

8. Lemlist

Lemlist is the only cold outreach tool focused on reaching inboxes and getting replies. Build lead lists with verified emails, write and personalize at scale, and automate cold emails and LinkedIn messages.​

Black Friday Deal: 30% OFF for all lemlist plans
Coupon Code: LEMLISTBLACKFRIDAY2024
Validity: November 28 – December 1, 2024​

Grab the deal now

9. Reply.io

Reply is an AI-powered sales engagement platform helping teams find leads, engage via multiple channels, and create opportunities at scale. Access a 140+ million contact database and craft personalized multichannel sequences with AI.​

Black Friday Deal: 75% off all annual Reply plans (first 4 months) + 25% off any add-ons
Coupon Code: HOLIDAY2024
Validity: November 20 – December 31, 2024​

Grab the deal now

Customer Support & Communication

10. BoldDesk

BoldDesk is AI-powered customer service software providing a multi-brand help desk with enterprise-grade features. Manage support requests easily and automate routine tasks to enhance customer experiences.​

Black Friday Deal: 10% off on all plans
Coupon Code: BLACKFRIDAY10
Validity: November 15 – December 6, 2025​

Grab the deal now

11. HelpCrunch

HelpCrunch is an AI-powered platform for building customer relationships with tools for automation, live chat, chatbots, knowledge base, and shared inbox.​

Black Friday Deal: 25% Off, Save 40%
Coupon Code: BFCM2024
Validity: November 21 – December 2, 2024​

Grab the deal now

12. Heroic Inbox

Heroic Inbox lets you create a shared inbox right inside your site with support for unlimited users and tickets.​

Black Friday Deal: Up to 70% off
Coupon Code: BF2025, BF2025PLUS, BF2025PRO (Auto-applied)
Validity: November 24 – December 6, 2025​

Grab the deal now

13. Consolto

Consolto elevates sales with instant video meetings when visitors arrive on your website. The all-in-one platform combines video chat, text chat, and appointment scheduling.​

Black Friday Deal: 40% off for the first year
Coupon Code: 40OFFBF2025
Validity: October 25 – December 4, 2025​

Grab the deal now

14. ControlHippo

ControlHippo handles customer communications across WhatsApp, Telegram, Instagram, and Facebook Messenger in one dashboard.​

Black Friday Deal: 20% Off on All Plans
Coupon Code: BF20
Validity: November 1 – November 24, 2024​

Grab the deal now

Project Management & Productivity

15. ClickUp

ClickUp is an all-in-one productivity and project management platform trusted by teams worldwide.​

Black Friday Deal: 25% off all ClickUp plans
Validity: Black Friday week
Coupon Code: No code needed​

Grab the deal now

16. nTask

nTask integrates everything you need for project management in one platform, including task creation, timesheets, screenshots, and meeting management.​

Black Friday Deal: 40% offer on all annual plans
Validity: November 25 – November 28, 2024​

Grab the deal now

17. ProofHub

ProofHub is a robust project management and teamwork tool that helps organize and prioritize work schedules.​

Black Friday Deal: $89 per month (for 6 months only in annual plan) and $99 per month for monthly plan
Validity: November 30​

Grab the deal now

18. Trello

Trello is a widely used visual project management and task-tracking tool built around boards, lists, and cards, ideal for teams of all sizes.​

Black Friday Deal: Discounts available during Black Friday week​

Grab the deal now

19. ActiveCollab

ActiveCollab helps complete projects within deadline and budget with time tracking, built-in stopwatch, and in-app chat.​

Black Friday Deal: 25% off first purchase, and 25% discount on all plan upgrades
Validity: November 24 – November 27, 2024​

Grab the deal now

WordPress & Website Management

20. Heroic Knowledge Base

This plugin helps build a slick knowledge base with WordPress, highly regarded and trusted by thousands of sites.​

Black Friday Deal: Up to 70% off
Coupon Code: BF2025, BF2025PLUS, BF2025PRO (Auto-applied)
Validity: November 24 – December 6, 2025​

Grab the deal now

21. All In One SEO

AIOSEO is a top WordPress SEO plugin with 3M+ installs and a 4.8★ rating, offering sitemaps, schema, and more.​

Black Friday Deal: Up to 70% off Pro licenses
Validity: November 25 – December 3, 2025
Coupon Code: Auto-applied​

Grab the deal now

22. WPForms

WPForms is a drag-and-drop form builder used by millions to create contact forms, surveys, and polls without code.​

Black Friday Deal: Up to 70% off annual licenses
Validity: November 25 – December 6, 2025
Coupon Code: Auto-applied​

Grab the deal now

23. Kinsta

Kinsta offers managed WordPress hosting on Google Cloud with fast SSD servers, global CDN, and expert support.​

Black Friday Deal: 50% off the first 6 months (monthly plans) & 50% off first year on annual plans
Validity: November 17 – December 2, 2025​

Grab the deal now

24. WP Rocket

WP Rocket is one of the simplest one-click caching solutions that speeds up sites.​

Black Friday Deal: 40% off all plans
Validity: November 19 – December 4, 2025​

Grab the deal now

25. Elementor Pro

Elementor Pro is a powerful WordPress page builder for creating custom, responsive websites visually with no coding required.​

Black Friday Deal: 30% off Elementor Pro
Validity: November 26 – December 4, 2025​

Grab the deal now

SEO & Content Creation

26. SurferSEO

Surfer builds SEO tools that help plan, create, and optimize long-form search engine content to drive organic traffic.​

Black Friday Deal: 10% off for 6 months, 30% off annual plans
Validity: November 24 – December 8, 2024​

Grab the deal now

27. Scalenut

Scalenut is an AI-powered SEO and content marketing platform helping businesses drive organic traffic and improve search rankings. Offers keyword research, traffic analysis, content creation, and optimization tools.​

Black Friday Deal: 60% Discount, 3X Limits + Guaranteed rewards
Validity: November 19 – December 5, 2024​

Grab the deal now

28. SEOwind

SEOwind is an AI-powered article writer creating expert-level, SEO-optimized content combining in-depth research with Multi-Agent AI.​

Black Friday Deal: 50% off for first 3 months on monthly plans or one-time 50% off on annual plans
Validity: November 29 – December 2, 2024​

Grab the deal now

29. GetGenie AI

GetGenie AI is an advanced WordPress AI tool for SEO-optimized content and copywriting with 37+ templates.​

Black Friday Deal: Enjoy up to 50% discount
Validity: November 20 – December 8, 2024​

Grab the deal now

30. Writecream

Writecream is an AI-powered text, voice, and image generation platform for essays, stories, product descriptions, articles, and more.​

Black Friday Deal: 20% off on monthly and annual unlimited plans
Coupon Code: WRITE20
Validity: November 18 – December 31, 2024​

Grab the deal now

Cloud Storage & Security

31. Internxt

Internxt is a privacy-first cloud storage and file-sharing platform with end-to-end encryption and zero-knowledge architecture.​

Black Friday Deal: 90% off on annual and lifetime plans
Validity: November 3 – December 3, 2025​

Grab the deal now

32. Cloudways

Cloudways offers managed cloud hosting for effortless website performance and scalability.​

Black Friday Deal: 40% Off For 4 Months on All Plans + 40 Free Migrations
Coupon Code: BFCM2024
Validity: November 7 – December 6, 2024​

Grab the deal now

33. LastPass

LastPass is a secure password manager that stores and auto-fills your login details.​

Black Friday Deal: 50% off LastPass Premium and Families plans
Validity: Black Friday/Cyber Monday
Coupon Code: Discount applied automatically​

Grab the deal now

Design & Creative Tools

34. Canva Pro

Canva Pro is the premium version of Canva’s online design platform trusted by millions worldwide.​

Black Friday Deal: 30% off
Validity: Black Friday/Cyber Monday
Coupon Code: Discount auto-applied​

Grab the deal now

35. Envato Elements

Envato offers over 19 million creative digital assets including royalty-free music, stock video, graphics, and fonts.​

Black Friday Deal: 30% off all plans (excludes Enterprise)
Validity: November 27 – December 2, 2024​

Grab the deal now

36. Turbologo

Turbologo is an AI online logo generator creating custom logos in minutes.​

Black Friday Deal: 20% discount on Standard and Business packages
Coupon Code: BF2024
Validity: November 24 – November 26, 2024​

Grab the deal now

37. Pixpa

Pixpa is an all-in-one, no-code website builder for creatives and small businesses.​

Black Friday Deal: 55% off annual plans
Coupon Code: BLFPIXPA55
Validity: November 29 – December 31, 2024​

Grab the deal now

Communication & Collaboration

38. Slack

Slack is a team collaboration and messaging app used by millions worldwide.​

Black Friday Deal: 25% off all Slack paid plans
Validity: Black Friday week 2025​

Grab the deal now

39. Zoom

Zoom enables virtual meetings, webinars, and collaboration with screen sharing and high-quality audio/video.​

Black Friday Deal: Discounts available during Black Friday week​

Grab the deal now

40. Chanty

Chanty is an all-in-one teamwork platform providing unlimited searchable messaging history and Kanban board task management.​

Black Friday Deal: 40% off annual plan
Validity: November 15 – December 23, 2024​

Grab the deal now

41. Troop Messenger

Troop Messenger is a capable office chat and teamwork tool with special features for market trends and future requirements.​

Black Friday Deal: 60% Off on Enterprise plan for First Year
Validity: November 24 – December 25, 2024​

Grab the deal now

Lead Generation & Outreach

42. FindThatLead

FindThatLead is an all-in-one lead generation tool for contacting people, local businesses, and companies.​

Black Friday Deal: 50% in all plans, forever
Coupon Code: BF2024
Validity: November 20 – December 2, 2024​

Grab the deal now

43. SmartReach.io

SmartReach.io is a sales engagement platform helping reach prospects across email, LinkedIn, WhatsApp, SMS, and calls.​

Black Friday Deal: 40% off for annual plans
Coupon Code: SMARTREACH20BF2024
Validity: Until December 3, 2024​

Grab the deal now

44. Snov.io

Snov.io is your go-to solution for email outreach and sales automation with email finding, verification, and drip campaigns.​

Black Friday Deal: 50% off on annual plan
Coupon Code: BLACKFRIDAY24
Validity: November 25 – December 3, 2024​

Grab the deal now

45. Clearout

Clearout is a suite of tools for elevating sales efforts with real-time email validation and Email Finder.​

Black Friday Deal: Up to 50% Off on one-time purchases
Validity: November 20 – November 30, 2024​

Grab the deal now

46. UpLead

UpLead provides B2B contact and company data for lead generation.​

Black Friday Deal: 15% off monthly plans & 30% off annual plans
Validity: November 21 – December 3, 2024​

Grab the deal now

Social Media Management

47. ContentStudio

ContentStudio is an all-in-one social media management platform helping save time and manage social presence effectively.​

Black Friday Deal: 40% off first annual plan (automatically applied at checkout)
Validity: Until November 30, 2025​

Grab the deal now

48. Social Champ

Social Champ allows agencies to schedule posts, track success, interact with audiences, and optimize content across platforms.​

Black Friday Deal: 50% OFF on all plans
Coupon Code: BFCM24
Validity: November 15 – December 15, 2024​

Grab the deal now

49. Planly

Planly is an all-in-one social media management tool supporting Instagram, Threads, TikTok, LinkedIn, Facebook, and more.​

Black Friday Deal: 40% OFF monthly subscription and 60% OFF annual subscription
Validity: November 25 – December 2, 2024​

Grab the deal now

50. OneStream Live

OneStream Live is a cloud-based live streaming solution for creating, scheduling, and multistreaming on 45+ social platforms.​

Black Friday Deal: 20% off on all monthly plans for first 3 months; 15% off annual plans
Coupon Code: BFCM20 (monthly); BFCM15 (annual)
Validity: November 10 – December 5, 2024​

Grab the deal now

Analytics & Monitoring

51. MonsterInsights

MonsterInsights brings Google Analytics reports right into WordPress as a top analytics plugin.​

Black Friday Deal: Up to 70% off plans
Validity: November 25 – December 6, 2025​

Grab the deal now

52. Plerdy

Plerdy is an all-in-one website analysis tool for Conversion Rate Optimization and SEO with heatmap capabilities.​

Black Friday Deal: 50% OFF on annual plans
Coupon Code: plerdyBF2024
Validity: November 24 – December 1, 2024​

Grab the deal now

53. Usermaven

Usermaven redefines analytics for SaaS companies as an alternative to Google Analytics 4, combining product and website analytics.​

Black Friday Deal: 25% off first year on annual plans (3 months free)
Validity: November 20 – December 2, 2024​

Grab the deal now

54. Brand24

Brand24 is an advanced social media monitoring tool with AI-powered reports and insights for managing online reputation.​

Black Friday Deal: 50% off any plan for 3 months
Validity: November 20 – November 27, 2024​

Grab the deal now

E-commerce & Payment Tools

55. Easy Digital Downloads

Easy Digital Downloads is built for selling digital products like ebooks, courses, and software, powering over 50,000 shops.​

Black Friday Deal: Up to 65% off add-on bundles
Validity: November 25 – December 3, 2025​

Grab the deal now

56. BoldSign

BoldSign is enterprise-grade electronic signature software with blazing-fast APIs for embedding eSignature processes.​

Black Friday Deal: 30% off on all plans
Coupon Code: BLACKFRIDAY2024
Validity: November 21 – December 5, 2024​

Grab the deal now

57. WP Simple Pay

WP Simple Pay offers simple Stripe payments without a full shopping cart.​

Black Friday Deal: Up to 70% off plans
Validity: November 25 – December 6, 2025
Coupon Code: Auto-applied​

Grab the deal now

58. CartFlows

CartFlows is a powerful sales funnel builder turning online stores into profit-making sales machines.​

Black Friday Deal: Up to 51% off
Coupon Code: Auto-applied
Validity: November 25 – December 6, 2024​

Grab the deal now

59. Signaturely

Signaturely offers electronic signature solutions for businesses.​

Black Friday Deal: 20% off monthly plans & 40% off annual plans
Validity: November 25 – December 3, 2024​

Grab the deal now

HR & Recruitment

60. Recooty

Recooty is an Applicant Tracking System streamlining hiring from posting jobs to managing applicants.​

Black Friday Deal: 50% on all plans
Coupon Code: BLACKFRIDAY
Validity: October 12 – November 30, 2024​

Grab the deal now

61. Xobin

Xobin is comprehensive skill assessment software with 2,500+ customizable tests and advanced features.​

Black Friday Deal: 60% off on annual pricing plan
Validity: November 11 – November 26, 2024​

Grab the deal now

Writing & Grammar Tools

62. Grammarly

Grammarly is a writing assistant checking grammar, spelling, clarity, and tone in real time.​

Black Friday Deal: 50% off annual Grammarly Premium and Business plans
Validity: Black Friday through Cyber Monday​

Grab the deal now

63. Neuroflash

Neuroflash generates texts of all kinds in seconds using artificial intelligence.​

Black Friday Deal: Up to 45% discount
Coupon Code: unlimited89
Validity: November 25 – December 2, 2024​

Grab the deal now

Additional Business Tools

64. Document360

Document360 is an AI-powered knowledge base platform with AI Concierge Eddy for sophisticated AI-driven search.​

Black Friday Deal: 50% off annual plans
Coupon Code: BLACKFRIDAY2024
Validity: November 6 – December 8, 2024​

Grab the deal now

65. Booknetic

Booknetic simplifies online booking management with personalized booking experiences.​

Black Friday Deal: 50% OFF lifetime and 30% OFF all add-ons
Validity: November 20 – December 2, 2024​

Grab the deal now

66. Coupler.io

Coupler.io is a no-code reporting automation and data analytics solution with 60+ data source integrations.​

Black Friday Deal: 30% OFF all pricing plans for new users
Coupon Code: CPLBF24
Validity: November 1 – December 6, 2024​

Grab the deal now

67. Retable

Retable combines spreadsheet simplicity with database complexity for managing projects, tasks, data, and content.​

Black Friday Deal: 50% off for all plans
Coupon Code: RTBLBF50
Validity: October 15 – December 31, 2024​

Grab the deal now

68. Woorise

Woorise is a lead generation and marketing platform for creating landing pages, surveys, forms, quizzes, and contests.​

Black Friday Deal: 50% off on all plans
Coupon Code: BLACKFRIDAY
Validity: November 21 – November 30, 2024​

Grab the deal now

69. CallPage

CallPage is a lead capture tool enabling instant callbacks or scheduled meetings in seconds.​

Black Friday Deal: Up to 40% discount
Validity: November 21 – November 27, 2024​

Grab the deal now

70. Paperform

Paperform is a smart form builder for taking payments, scheduling bookings, conducting surveys, and collecting eSignatures.​

Black Friday Deal: 50% off for annual plans
Validity: November 13 – December 2, 2024​

Grab the deal now

Comparison Table: Top Black Friday SaaS Deals by Category

CategoryToolDiscountValidityBest For
Video CreationvidBoardExclusive pricing ​Nov 20 – Dec 5, 2025Entrepreneurs, educators, marketers ​
Video CreationVadoo.tv30% off ​Black Friday weekAI video generation ​
Email MarketingMailmodo30% off ​Nov 1 – Dec 5, 2025Interactive email campaigns ​
CRM & MarketingHubSpotUp to 75% off ​Black Friday week 2025All-in-one marketing ​
Lead GenerationLinkedFusion40% off ​Nov 24 – Dec 5, 2025LinkedIn automation ​
Customer SupportBoldDesk10% off ​Nov 15 – Dec 6, 2025AI customer service ​
Project ManagementClickUp25% off ​Black Friday weekTeam productivity ​
WordPress SEOAll In One SEOUp to 70% off ​Nov 25 – Dec 3, 2025WordPress optimization ​
Cloud StorageInternxt90% off ​Nov 3 – Dec 3, 2025Privacy-first storage ​
DesignCanva Pro30% off ​Black Friday/Cyber MondayGraphic design ​
SEO ContentScalenut60% off ​Nov 19 – Dec 5, 2024SEO optimization ​
Form BuilderWPFormsUp to 70% off ​Nov 25 – Dec 6, 2025WordPress forms ​

How to Maximize Your Black Friday SaaS Savings

Black Friday 2025 runs from November 28 through Cyber Monday on December 1, though many deals extend beyond this window. Here’s how to make the most of these opportunities and lock in the best prices for your business tools.​

Start Early: Many companies launch deals in mid-November, so bookmark this page and check back regularly as new offers go live. Early birds often snag limited-quantity discounts before they sell out, and some platforms offer pre-Black Friday pricing for subscribers.​

Stack Discounts: Some platforms allow combining Black Friday discounts with existing promotional codes or referral credits. Always check if additional savings apply before completing your purchase, and look for opportunities to use gift cards or corporate discount codes on top of seasonal offers.​

Choose Annual Plans: The deepest discounts typically apply to annual subscriptions rather than monthly billing. While this requires more upfront investment, you’ll lock in substantial savings for the entire year and avoid price increases that often take effect in January.​

Try Before You Buy: Most tools offer free trials or freemium versions. Test the software before committing to ensure it fits your workflow and delivers the features you need, especially for tools that require team adoption or integration with existing systems.​

Check Upgrade Options: Current users can often upgrade to higher tiers during Black Friday at discounted rates. If you’ve been on a free or basic plan, this is your moment to scale up and access premium features at a fraction of regular pricing.​

Why Black Friday Is the Best Time to Invest in SaaS

Black Friday SaaS deals have become an industry standard, with discounts ranging from 20% to 90% off regular pricing. These savings only appear once per year, making this the optimal time to invest in tools that streamline operations, boost productivity, and drive growth.​

For small businesses and freelancers, these deals level the playing field by providing access to enterprise-grade software at affordable prices. Whether you need video creation tools like vidBoard, marketing automation, project management, or customer support platforms, Black Friday delivers unbeatable value that can transform your operations.​​

Most deals come with money-back guarantees, removing the risk from trying new tools and allowing you to test multiple solutions before committing long-term. Combined with extended validity periods (often running through early December), you have plenty of time to evaluate options and make informed decisions without the pressure of same-day checkout.​

The competitive nature of Black Friday also means software companies often throw in bonus credits, extended trial periods, or additional user seats to sweeten their offers. This creates an environment where buyers have maximum leverage and can negotiate custom packages or request feature additions as part of annual deals.​

FAQs

What are Black Friday SaaS deals?
Black Friday SaaS deals are limited-time discounts on software products during the Black Friday and Cyber Monday shopping weekend, typically offering 20% to 90% off regular pricing on annual subscriptions and monthly plans.​

When do Black Friday SaaS deals start in 2025?
Black Friday 2025 falls on November 28, with Cyber Monday on December 1. However, many companies launch early deals starting in mid-November, and some extend offers through early December.​

Are annual plans always better than monthly during Black Friday?
Yes, the deepest discounts typically apply to annual subscriptions rather than monthly billing. While annual plans require more upfront investment, you’ll lock in substantial savings for the entire year and often receive additional months free.​

Can existing customers upgrade during Black Friday?
In most cases, yes. Current users on free or lower-tier plans can often upgrade to premium tiers at Black Friday discounted rates, making this the ideal time to scale up your software stack.​

How do I claim Black Friday SaaS deals?
Most deals require clicking a special link or entering a coupon code during checkout. Many platforms auto-apply discounts when you visit through promotional links, while others need manual code entry at the payment screen.​

Pay Once
Use Forever 🥳

Turn docs, links, or text into Engaging Video Content using AI

Get Lifetime Access

Share this blog on social media